
Araya Rojjanawanicharkorn
Ministry of Public Health, ThailandTitle: The Situation of Using Artificial Sweetener Instead of Sugar in Instant Beverage Powder
Abstract
Non-Communicable Diseases (NCDs) have
a tendency to increase among Thai people every
year. One major cause of this issue is overconsumption of sugar, which is commonly found in
instant beverage powder that contained a lot of
sugar per serving. The purpose of this research is to
obtain total sugar and artificial sweetener content
in instant beverage powder available in Thailand.
A survey was conducted in eight department stores,
collecting 243 food and nutrition facts labelled of
instant beverage powder. The average total sugar
content was 9.92 ± 6.45 grams per serving. There
were 69 products (28.39 percent) using sweeteners
instead of sugar, which mostly found in coffee and
tea instant beverage powder. A survey of 800
consumers by using online questionnaires found
that 21 percent of consumers agreed with the use of
artificial sweetener in order to reduce sugar
content. Interviewing with 5 entrepreneurs found
that most of the food producers had developed
products using artificial sweeteners in the instant
beverage powder products; however, aftertaste and
limited number of artificial sweeteners added to the
products were reported. The tendency of using
artificial sweeteners as sugar substitution had
continuously increased. Therefore, consumer
should be educated to gain insight on how to
consume artificial sweeteners safely. Moreover,
the Thai-FDA should support and drive the policy
to reduce the sugar in the instant beverage powder.
Biography
Mr.Araya hold a MSc. in Food and
Nutrition for Development from Mahidol
University. In 2011, he graduated from the
Thammasart University, Faculty of Economic with
a Master of Business Economy. He has been
working with Thai Food and Drug Administration
for 12 years as a researcher. In his current roles,
Mr.Araya is one of the key people to drive the food
and nutrition policy in Thailand. Moreover, he is
also a member of National Food Committee and
Thai Health Fund